Instgaram has launched a video editing app called ‘Edits’ similar to ByteDance’s Capcut which went offline in the US on Sunday. Instagram head Adam Mosseri announced the app via a post on Instagram and is claimed to offer a ‘full suite of creative tools’ including the ability to capture photos and videos, edit clips and add features like green screens.
In a post on Instagram, announcing the new app, Mosseri wrote, “Edits is more than a video editing app, it’s a full suite of creative tools. There will be a dedicated tab for inspiration, another to keep track of any early ideas you might have, a much higher quality camera which I used to record this video, all the editing tools you’d expect, the ability to share drafts with friends and other creators, and, if you decide to share your videos on Instagram, powerful insights on how those videos do.”
Instagram vs CapCut:
Meanwhile, Mosseri also replied to a post on Threads claiming that Edits is nothing more than a CapCut clone. Mosseri stated that Edits will end up being very differnet than CapCut with a broader range of creative tools and a smaller audience.
“It’s been months and I think it’ll end up pretty different than CapCut. Edits will have a much broader range of creative tools and probably a smaller addressable audience. Think a place to track all your ideas instead of templates. Think AI video editing tools on a per clip or per video basis. Think new insights on why your videos are succeeding or struggling.” wrote Mosseri.
What happened to TikTok and CapCut?
ByteDance owned TikTok and CapCut temporarily went offline in the US in compliance with a US federal law passed last year. The law which was passed with bipartisan support stated that TikTok and other ByteDance subsidiaries will have to cut dies with the Chinese company in the US by 19 January or face a ban.
Soon after the app went offline, incoming US President Donald Trump said he will sign an executive order granting TikTok a 90 day period to comply with the law. Trump also proposed a joint venture for TikTok in the US with a homegrown company taking 50% ownership in the new entitiy.
